Studio Niki.

This is

STUDIO

NIKI

Boring is bad for business

Studio Niki. was founded in 2026 by Niki van Rooij to give branding its imagination back.

Based in Mexico City and The Netherlands, the studio creates brands according to their blueprint - the hidden wiring, the secret rhythm, the soul code humming beneath the surface. Niki has a talent for spotting it. Even when it's shy. The studio believes imagination is not a luxury. It's a compass.

We are Studio Niki. We are here to elevate, astonish, and adore your brand.

About Niki.

Brand maker, art director, entrepreneur. Niki has the soul of an artist and the mind of a chess player. Highly intuitive. Alarmingly observant.

With over fifteen years of experience building brands, projects and creative worlds, she reads people, ideas and unfinished businesses the way others read menus — quickly sensing what’s worth ordering.

She sculpts your soul code with reckless precision and believes branding is meaning-making: a form of sacred play. No shouting. No persuading. Just a quiet gravitational pull that draws the right people in.

Niki walks with giants.
Of all sizes.

Services

1 Branding

Branding at Studio Niki is a world on its own. Over the years Niki. has developed a method to understand brands from the inside out. Branding belongs to artists. The sensitive ones. Here branding is not a costume. It's what happens when meaning, imagination and courage sit at the same table. The most powerful brands don't explain themselves. They let the right people recognise them.

As a professional designer, I specialize in crafting unique brand identities that truly reflect the essence of your business. I work with you to ensure consistency across all touchpoints and create a memorable brand that resonates with your audience.

2 Art direction

Art direction at Studio Niki is the gentle chaos of turning ideas into something you can see, feel and follow. It begins with a question and ends with a world: a clear visual language where words and images stop arguing and start dancing. Niki sets the tone, chooses the cast, and conducts the orchestra — photographers, designers, filmmakers, stylists — while keeping one sharp eye on meaning and another on the clock.

I offer expert web development services to help you create a stunning online presence. Whether you need a new website or a redesign, I'll ensure your website not only looks great but also provides an intuitive and seamless user experience.

3 Campaigns

The message is sharp, but it never raises its voice. A campaign can take many forms: a smart visual system, a series of quiet interventions, a love letter in the mailbox, or a piece of art placed exactly where it belongs. Niki develops the concept, shapes the story, and designs the creative mix, always tuned to the right audience, the right channels, and the deeper meaning of the brand.

4 1:1 Brand Discovery sessions

1:1 Brand Discovery Sessions are for new business owners ready to uncover their gold. Sometimes all you need is one clear mirror, one sharp eye, one honest and imaginative guide. In a standalone 45-minute session, Niki helps you see your brand more clearly — often more clearly than you ever have before.

In the world of product design, I specialize in crafting innovative solutions that seamlessly blend form and function. From concept ideation to prototyping, I leverage my expertise to create products that delight users and exceed expectations.

Awards and recognition

2021

B-Corp Certified >> Toffey

2020

Red Dot Design Award Winner >> Human Rights Tattoo

2020

Grand Prix Award Winner >> Human Rights Tattoo

Clients

Contact

Niki can't wait to meet you. Send a message. Write a letter (email works too). Book a brand discovery session. Or knock on the studio door.

+31 (0)6 452 111 26
hello@nikidot.studio

Niki can't wait to meet you. Send a message. Write a letter (email works too). Book a brand discovery session. Or knock on the studio door.

+31 (0)6 452 111 26
hello@nikidot.studio

Let's Talk