RULEBOOK + MANIFESTO
(Read with a raised eyebrow.)

1.
Branding Belongs to Artists

Not committees.
Not formulas.
Not people who say “make it pop” without irony.

Artists only.
Sensitive ones.
The kind who feel things and do something clever with the feeling.

2.
Boring Is Bad for Business

If something feels dull, predictable, or already done —
out it goes. No trial. No appeal.

3.
Explain Less. Mean More.

If you need three paragraphs to explain it,
it isn’t finished yet.

A good brand knows how to stand in the room quietly
and still be noticed.

4.
Silence Is a Strategy

Loud is easy.
Quiet confidence takes nerve.
We choose the kind of bold that doesn’t shout.

5.
If It Makes You Nervous, You’re Close

A small flutter in the stomach is a very good sign.
If everyone is comfortable,
something has gone terribly wrong.

6.
Make It Feel Like Gold

If it doesn’t feel precious,
it’s not finished.

Polish until it hums.

7.
Attraction Over Convincing

We do not persuade.
We do not beg.

We create something so true
the right people recognise it instantly.

8.
Colour Is Not a Crime

Nor is joy.
Nor is play.

Grey is allowed only if it is intentional
and wearing excellent shoes.

9.
Trends Are Polite Suggestions, Not Rules

We nod.
We smile.
Then we do our own thing.

Timeless beats timely. Every time.

10.
The Blueprint Knows

Every brand already knows what it wants to be.
Our job is to listen carefully,
and not interrupt.

11.
Final Rule (Non-Negotiable)

Fuck normal.
We want magic.

Always.

MANIFESTO

We believe in brands
with a pulse.

In ideas that don’t sit still
and identities that know who they are
even when the room goes quiet.

We believe boring is bad for business.
And that normal has had more than enough attention.

Branding is not decoration.
It is character.
It is meaning, dressed up and ready to dance.

We believe imagination is serious.
A tool.
A compass.
A quiet superpower.

That the first strange idea
often knows more
than the tenth sensible one.

We don’t shout.
We shimmer.

We don’t convince.
We attract.

We trust the raised eyebrow.
The pause.
The moment someone leans in.

We believe essence comes first.
Always.
Everything else follows.

Templates are for kitchens.
Not for identities.

We believe silence can be bold.
That mystery is generous.
And that clarity doesn’t have to be loud.

We work with giants.
Of all sizes.

With people who choose courage over comfort.
Curiosity over certainty.
Bigness over safety.

We read blueprints.
We protect sparks.
We polish until it hums.

We walk side by side.
Not in front.
Not behind.

We honour the past
and flirt shamelessly with the future.

We believe joy is allowed.
Play is necessary.
Craft is non-negotiable.

We believe branding belongs to artists.
And artists belong everywhere.

We choose wonder
when doubt comes knocking.

We tilt rooms.
We shift perceptions.
We leave a little magic behind.

This is Studio Niki.

Own the unforgettable.
The dot says it all.